Guides

Last updated October 17, 2026

Straight answers for people who would rather be doing their work than editing it. Every figure links to its source.

What it costs to hire a video editor for social media

Hourly rates, per-video prices, monthly retainers and full-time salaries, each linked to the page it came from.

What a social media manager costs a small business

Freelancers, agencies and staff hires side by side, with what each price includes — and why video is where it jumps.

Cross-posting one video to every social network

What changes from one network to the next (length, aspect ratio, caption, hashtags, cover) and the order of work that saves doing it twice.

Instagram's hashtag limit: five per post

What Instagram has said about the cap and what it hasn't, how many hashtags the other networks take, and how to pick yours.

Instagram video size and Reel length: in the app and from a scheduling app

The size to export, how long a reel can be in the app and through a scheduling app, and the file, format and caption limits, from Instagram's and Meta's own pages.

TikTok video size and length: in the app and from a scheduling app

The size to export, TikTok's length limits account by account, and the file, format and caption rules, in the app and through a scheduling app.

YouTube Shorts size and length: what makes a video a Short

The size to export, the 3-minute rule and the 1-minute limit for claimed music, and the format, title, hashtag and thumbnail sizes, from YouTube's own pages.

Facebook Reels size and length: every video is a reel now

The size to export, Meta's 2025 change that made every Facebook video a reel, the Reels API's 3 to 90 seconds (apps that post through Facebook's ordinary Page video upload, Postango among them, aren't held to it), and the format, cover and hashtag rules, from Meta's own pages.